Halle Montgomery

By Halle M. Creative™ The Hidden Struggle Behind the Brand I’ve been designing for a long time, and if there’s one thing I’ve learned, it’s that most entrepreneurs don’t actually know what they want. They think they know what they want; they may even have an idea, but once you start designing and strategizing, they often quickly realize they don’t want what they think they want at all. Confusing, right?  Most brand owners think they have a visual design problem, which it might be, but in...

Cracker Barrel’s $800 million rebrand failure shows why design without strategy leads to disaster. Discover how to build a brand that’s beautiful, intentional, and built to last.

Building a brand without a vision is a recipe for confusion and missed opportunities. In this post, I share how Vivid Vision by Cameron Herold helped me map out my future and why foundational strategy is the key to creating a bold, aligned, and built-to-last brand. If you’re tired of spinning your wheels, it’s time to chart your course with clarity. Your brand deserves more than a vibe—it needs a vision.