brand-strategy

By Halle M. Creative™ The Hidden Struggle Behind the Brand I’ve been designing for a long time, and if there’s one thing I’ve learned, it’s that most entrepreneurs don’t actually know what they want. They think they know what they want; they may even have an idea, but once you start designing and strategizing, they often quickly realize they don’t want what they think they want at all. Confusing, right?  Most brand owners think they have a visual design problem, which it migh

Cracker Barrel’s $800 million rebrand failure shows why design without strategy leads to disaster. Discover how to build a brand that’s beautiful, intentional, and built to last.