top of page
All Posts
Beyond the Forge: Why Most Entrepreneurs Don’t Have a Brand Problem—They Have a Clarity Problem
By Halle M. Creative™ The Hidden Struggle Behind the Brand I’ve been designing for a long time, and if there’s one thing I’ve learned, it’s that most entrepreneurs don’t actually know what they want. They think they know what they want; they may even have an idea, but once you start designing and strategizing, they often quickly realize they don’t want what they think they want at all. Confusing, right? Most brand owners think they have a visual design problem, which it migh
Oct 254 min read
Beyond the Forge™: Design Without Strategy is Just Expensive Guesswork
Cracker Barrel’s $800 million rebrand failure shows why design without strategy leads to disaster. Discover how to build a brand that’s beautiful, intentional, and built to last.
Oct 94 min read
Beyond the Forge™: Get Clear or Get Lost
Building a brand without a vision is a recipe for confusion and missed opportunities. In this post, I share how Vivid Vision by Cameron Herold helped me map out my future and why foundational strategy is the key to creating a bold, aligned, and built-to-last brand. If you’re tired of spinning your wheels, it’s time to chart your course with clarity. Your brand deserves more than a vibe—it needs a vision.
Apr 153 min read
bottom of page